Overseasidol.com — Chinese actress and entertainer Li Yitong officially announced the end of her 12-year contract with Siba Media at midnight on December 23, 2025, which also marked her 30th birthday.
The announcement, shared through her personal social media account, immediately drew widespread public attention and sparked intense online discussion.
In her message, Li Yitong stated that her contract period had come to a natural conclusion and that she chose not to renew it.
She described the moment as both a farewell and a fresh beginning, emphasizing that everyone has their own dreams and paths to follow. The tone of her statement reflected gratitude and optimism rather than conflict.
Just one minute after Li Yitong’s announcement, Siba Media issued an official response by reposting her statement.
The agency not only sent its blessings but also confirmed that Li Yitong had signed a full contract with her new agency, Beijing Haixi Media.
Siba expressed sincere wishes for her future, highlighting support rather than tension.
The peaceful separation quickly became a trending topic, as it involved no disputes, penalties, or public disagreements.
Many observers praised the situation as a rare example of a smooth and respectful contract conclusion within the entertainment industry.
Beijing Haixi Media, known for representing prominent figures such as Gong Jun and Zhang Shaogang, adds further intrigue to Li Yitong’s next career chapter.
Choosing to announce this major career move on her milestone birthday was widely seen as symbolic of growth and renewal.
As she steps into a new phase with a different agency, fans and industry watchers alike are eager to see how Li Yitong will shape her future beyond the 12-year journey she shared with Siba Media.
