Overseasidol.com — Luxury Korean skincare brand Sulwhasoo has launched its global campaign “Secret to Longevity Powered by Ginseng”.
The event highlights the brand’s iconic product, Concentrated Ginseng Rejuvenating Cream, which embodies over 60 years of ginseng research.
The Global Pop-up Event is being held in major markets including Korea, China, Thailand, and the United States.
In Thailand, it takes place at the Hall of Fame, Siam Paragon, from September 30 to October 7, 2025.
The exhibition showcases Sulwhasoo’s signature anti-aging science with workshops and immersive brand experiences.
The highlight of the opening ceremony was the presence of Yoona, Sulwhasoo’s Global Brand Ambassador and superstar of Girls’ Generation.
She appeared in an elegant white dress, bringing grace and global appeal to the event.
Thai actor Gulf Kanawut also joined as Friend of Sulwhasoo, representing the brand with charm in a sophisticated white suit.
Both of them were invited to participate in the opening ceremony and took a photo together, which attracted a lot of attention.
Fans described the rare pairing of Yoona and Gulf as a “dream collaboration” while social media buzzed with admiration for their stunning appearance together.
The event drew numerous celebrities and influencers in Thailand, including Jane Methika, Anna Sueangam-iam, Junior Panachai, Mark Jiruntanin, Poon Mitpakdee, and Ploy Chidjun.
