Overseasidol.com — Chinese influencer and popular content creator Nikita Huang Yiming has gone viral after openly discussing her cosmetic surgery during a recent livestream.
She revealed spending a total of ¥100,000 (approximately USD 13,800) to enhance her appearance.
In the live broadcast, Huang stated she spent ¥70,000 on rhinoplasty and ¥30,000 on eye surgery.
She confidently shared these details with her fans, saying the procedures were part of her effort to support her image and digital career.
Her verified short video account, known as Mingmingjiang, is registered under her real name. According to third-party analytics, her video rates are notably high.
A 1–20 second video post is valued at ¥55,000, 21–60 seconds at ¥85,000, and videos over 60 seconds can cost up to ¥115,000.
Beyond her online presence, Huang Yiming has also become a commercial brand.
Data from Tianyancha indicates that her name has been registered as a trademark across multiple categories, including stationery, financial services, and leather goods.
Most of these trademarks have been officially approved and registered.
