Overseasidol.com — Thai actor Win Metawin has opened up about the serious challenges facing his dessert business.
He revealing that current economic conditions are even more difficult than during the COVID-19 pandemic.
As the CEO of his brand, Win Metawin explained that most of his stores are located in shopping malls.
However, declining consumer spending has led to a noticeable drop in mall traffic, significantly impacting offline sales.
Recent data shows that in-store revenue has decreased by around 20 percent.
While online sales continue to provide some support, Win Metawin admitted that the pressure he is experiencing has been intense.
He now spends much of his free time in meetings, working on strategies to keep the business afloat.
He described the current situation as the toughest period since the brand was established.
Comparing it to the pandemic era, he noted that the business previously relied heavily on online sales, which came with lower operational costs.
Today, with multiple physical stores in operation, expenses such as rent, staff salaries, and daily operations have significantly increased.
To manage costs, the company has started reducing production volumes and limiting delivery frequency in an effort to stabilize cash flow.
When asked about potential price increases, Win Metawin emphasized that it would be a last resort, as he prefers to absorb the rising costs for as long as possible.
During the interview, he also expressed concern for his employees, many of whom have been part of the journey for a long time.
He hopes to sustain the team despite the ongoing challenges.
No Response