Overseasidol.com — Chinese actress Zhang Jingyi recently went viral across social media, including in Indonesia, after appearing on the red carpet of the Beijing International Film Festival 2025 holding a simple yellow plastic bag.
Her unusual accessory quickly caught the public’s attention, with some online rumors even claiming that the bag was an expensive item from luxury fashion brand Balenciaga.
However, the truth behind the viral moment is far more meaningful. The yellow plastic bag was not a luxury fashion item but a regular plastic bag used as an important prop in Zhang Jingyi’s movie The One.
In the movie, Zhang Jingyi plays a character named Yu Yan, whose parents are both hearing-impaired.
One key moment in the story shows Yu Yan getting lost as a child. Because her parents cannot hear her calling for help, she raises a bright yellow plastic bag in the air so they can easily spot her from afar.
The bag becomes a symbolic object representing the unique way the family communicates with each other.
When Zhang Jingyi appeared on the red carpet holding the same prop, many netizens mistakenly assumed it was a designer item.
The misunderstanding quickly spread online, fueling discussions and memes across social media platforms.
In reality, the appearance was part of a creative promotional concept designed to highlight the emotional significance of the prop in the film’s story.
The clever marketing move unexpectedly turned the simple plastic bag into a trending topic.
Some internet users jokingly commented that “a true princess aura can make even a plastic bag look like high fashion”.
The playful reactions only added to the viral momentum surrounding Zhang Jingyi’s appearance.
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