Overseasidol.com — Le Fame officially announced Angelababy as its first brand ambassador on January 20, 2026, marking a significant milestone as the Shanghai-based fashion brand celebrates its 10th anniversary.
The partnership signals a new chapter in LeFame’s brand narrative, redefining contemporary elegance through a modern interpretation of the iconic Haipai aesthetic.
Born and shaped by Shanghai’s unique cultural atmosphere, Angelababy embodies a refined yet understated charm that aligns closely with Le Fame’s brand philosophy.
On screen, she appears flawlessly composed, while off camera she embraces a more authentic and grounded lifestyle.
For Angelababy, time is not something that diminishes beauty, but a process that deepens character, strengthens personal style, and brings greater confidence with each passing year.
Le Fame, inspired by the heritage of Shanghai’s historic residences, has long positioned itself at the crossroads of Eastern and Western aesthetics.
The brand views elegance not as a fixed image, but as a multifaceted way of living, where sophistication and ease coexist, and strength is balanced with softness.
This philosophy is reflected in its designs, which combine relaxed yet structured silhouettes with subtle, enduring details.
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