Overseasidol.com — China’s rapidly growing group live streaming industry, often referred to as “tuanbo,” is entering a new phase of regulation.
The China Association of Performing Arts has officially released a new guideline titled “Operational Service Requirements for Online Performance Agencies”, setting clearer standards for agencies and performers involved in online group broadcasts.
The new regulation aims to bring order to an industry that has expanded quickly in recent years but has faced criticism for inconsistent oversight.
With these standards in place, group live streaming is expected to transition from unregulated growth to a more professional and sustainable development model.
According to the guideline, group live streaming content must promote positive values.
Manipulative practices, such as using suggestive language or gestures, or fabricating intimate relationships to encourage viewers to spend money, are explicitly prohibited.
Organizing fan-based tipping rankings or competitions that may fuel unhealthy comparisons among viewers is also banned.
The standards further address performance quality. For dance segments, each routine must include a complete sequence of movements lasting at least two minutes, ensuring that performances maintain artistic substance rather than relying on short, sensational clips.
In terms of appearance, performers are required to dress appropriately and avoid overly heavy makeup or excessive beauty filters that could create misleading visuals.
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