Overseasidol.com — French luxury bag label Polène has officially appointed Chinese actress and fashion icon Zhu Zhu as its new global brand ambassador, signaling a major milestone in the brand’s ongoing international growth strategy.
Recognized as one of China’s most influential contemporary style figures, Zhu Zhu is celebrated for her natural poise, refined elegance, and consistently polished fashion presence.
Her aesthetic seamlessly aligns with Polène’s signature design language, which emphasizes minimalism, craftsmanship, and modern sophistication.
As global ambassador, she is expected to bring fresh perspective and creative vitality to Polène’s international storytelling.
The announcement coincides with the opening of Polène’s first flagship store in Greater China, located in Beijing.
This launch represents a significant moment for the brand, marking deeper engagement with the Chinese market and its expanding luxury consumer base.
