Overseasidol.com — Prominent Chinese production company Huace Film & TV has officially confirmed the end of its collaboration with popular actress Esther Yu Shuxin.

The contract between both parties concluded at the end of 2024. According to the statement, the termination was natural and mutually agreed upon, with no legal dispute or conflict involved.

“The agreement expired naturally, and both sides decided not to renew,” Huace clarified in its official response to the public.

Despite parting ways with Huace, Yu Shuxin’s popularity continues to rise. Third-party analytics show her video platform account has gained over 71,000 new followers in the past 30 days.

Her estimated endorsement fees are also impressive. Short videos (1–20 seconds) are valued at around 370,000 yuan while longer videos (60 seconds or more) can reach ¥520,000.

In terms of business ventures, Yu Shuxin is linked to three registered companies.

However, only one remains active Yu Shuxin (Tianjin) Film & Culture Studio.

Founded in April 2019 with a capital of 100,000 yuan, the studio is a sole proprietorship under her name.

Notably, public records show that from 2019 to 2023, the studio had zero registered employees.

In 2024, the year her contract with Huace ended, that number increased to three employees, signaling a potential shift in her career management.