Overseasidol.com — Global fashion brand H&M officially announced rising star Neo Hou Minghao as its Brand Ambassador for Greater China on January 15.
The appointment marks a new chapter for the brand as it welcomes the 2026 Lunar New Year, the Year of the Horse, with a bold vision centered on freedom of expression and boundary-pushing fashion.
Neo has built a strong reputation through his achievements in acting and music, earning recognition for his versatility and modern appeal.
His confident yet authentic personality aligns seamlessly with H&M’s brand philosophy, which celebrates individuality and creative exploration.
As a representative of a new generation, he embodies energy, growth, and a fearless approach to self-expression.
Fronting the H&M Chinese New Year 2026 campaign, Hou Minghao brings the festive collection to life through striking visuals and dynamic movement.
The campaign features clean, minimal lighting combined with bold color contrasts, creating a vibrant and modern holiday atmosphere.
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