Overseasidol.com — Premium skincare brand fresh, part of the LVMH Group, has officially announced rising actor Li Yunrui as its new brand ambassador, marking a fresh beginning as the Year of the Horse approaches.
This collaboration signals a renewed journey for the brand, celebrating transformation, radiance, and the power of nature-inspired skincare.
Since joining the fresh family, Li Yunrui has consistently embodied a relaxed yet confident aura, paired with a steady drive to move forward.
His genuine personality and youthful perspective align seamlessly with fresh’s core philosophy, which emphasizes natural ingredients and pleasurable sensory experiences.
Whether through his nuanced performances on screen or his authentic presence off camera, Li Yunrui radiates confidence and vitality, bringing the brand’s message of renewal to life.
To usher in the Year of the Horse, fresh draws inspiration from the legendary Tea Horse Road, an ancient trade route that once connected regions through the exchange of tea, culture, and ideas.
The historic journey, defined by perseverance and transformation, becomes a powerful metaphor for skin renewal and inner glow.
Together with Li Yunrui, fresh reinterprets this legacy into a modern narrative of rejuvenation and forward momentum.
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