Overseasidol.com — On January 16, renowned Chinese skincare brand Pechoin officially announced actress Zhao Lusi as its new brand ambassador.
The collaboration quickly drew widespread attention, as Zhao Lusi’s image and personal values are seen as a natural match with Pechoin’s long-standing brand philosophy of celebrating enduring Eastern beauty.
Zhao has earned public affection through her sincere personality, approachable charm, and steadily rising professional achievements.
Throughout her career, she has remained true to herself, facing growth and challenges with honesty, kindness, and quiet resilience.
This authentic strength has made her a representative figure of warmth and confidence for a new generation.
These qualities resonate deeply with Pechoin’s dedication to Eastern herbal skincare.
From the iconic Blue Jar that has accompanied generations, to the newly upgraded White Porcelain Repair Cream, Pechoin continues to blend advanced technology with traditional botanical ingredients to support skin renewal across time.
Alongside the announcement, Pechoin released a new TV commercial starring Zhao Lusi.
Set against soft porcelain-white visuals and refined lighting, the film tells a story of time, healing, and transformation.
Zhao Lusi conveys the idea that the marks left by time are not flaws, but meaningful chapters that lead to renewal and growth.
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